Pure – Powerful – Uncompromising
Introducing New Baking Soda Free Natural Deodorant.
Available Monday, November 23.
Meet our new Baking Soda Free Natural Deodorants.
Our Baking Soda Free Deodorant sticks and jars are made with all-natural organic ingredients. They combine the power of our original zinc and magnesium formulas for even more effective odor prevention and a silkier, smoother feel. As part of this exciting launch, we’ve also redesigned our labels to make it easier to choose a scent and read the ingredients.
Everyone’s body chemistry is different—it may even change over time. That’s why we offer two formulas: our original baking soda and our new baking soda free formula. Whichever you choose, both are free of aluminum, parabens and harsh chemicals.
Our newest baking soda-free creation delivers powerful, effective BO protection that is gentle on your skin. It’s available in a stick or jar and comes in six tantalizing scents that will keep you dry and smelling great!
Used our magnesium formula in the past?
Then our Unscented Baking Soda Free Deodorant is for you. The new and improved formula, as always made with natural organic ingredients, combines the magnesium you love with a touch of zinc for even more effective odor prevention while being gentle to sensitive skin.
Used our zinc formula in the past?
Our Baking Soda Free Deodorant is for you, too. The new and improved formula, made with natural organic ingredients like all of our products, combines the zinc you love with magnesium for even more effective odor prevention, while being gentle to sensitive skin, and has a silky-smooth feel we think you’ll love.
Used our charcoal formula in the past?
Try our Charcoal Seaside Baking Soda Free Deodorant. This new and improved formula of natural organic ingredients combines zinc, magnesium and charcoal for even more effective odor prevention, while remaining gentle to your skin, and has a silkier, smoother feel.
MEET THE SIX TANTALIZING SCENTS:
Unscented – Stick
No scents, no fake fragrances, just pure ingredients. Ideal for those who have sensitive skin, or prefer no scents.
Ingredients: Organic Coconut Oil, Organic Shea Butter, MCT Oil, Brassica Alcohol, Non-GMO Vitamin E, Organic Sunflower Oil, Candelilla Wax, Organic Arrowroot Powder, Magnesium Hydroxide, Zinc Oxide
Unscented – Jar
No scents, no fake fragrances, just pure ingredients, ideal for those who have sensitive skin, or prefer no scents.Ingredients: Organic Coconut Oil, MCT Oil, Glycerin, Non-GMO Vitamin E, Candelilla Wax, Organic Arrowroot Powder, Magnesium Hydroxide, Zinc Oxide
Lavender – Available in Stick and Jar
Our most popular – Lavenders sweet, herbal, and subtle floral scent is unmistakable.Scent: Organic Lavender Essential Oil
Charcoal Seaside – Available in Stick and Jar
Sweetly floral and herbaceous – this refreshing and invigorating blend of lavender, palmarosa, lemon and juniper berry will leave you feeling fresh and clean all day.Scent: Organic Essential Oils – Lavender, Palmarosa, Lemon and Juniper Berry
Coconut Lime – Available in Stick and Jar
With notes of sweet coconut, zesty lime and sharp citrus, Coconut Lime will have you feelin’ like you’re on a tropical vacation – without leaving your home.Scent: Organic Lime Essential Oil, Organic Coconut Flavor
Woodlands – Available in Stick and Jar
A soft woodsy aroma with hints of sweet bergamot, warm sandalwood, and fresh cypress create the perfect earthy scent. Scent: Organic Essential Oils – Howood, Sandalwood, Bergamot, Cardamom and Cypress
Orange Vanilla – Available in Stick
This pleasant citrus scent, with hints of warm vanilla, will bring out anyone’s inner child. Scent: Organic Orange Essential Oil, Vanilla Extract
STICKS, JARS OR BOTH?:
Most deodorant users are familiar with sticks. Twist your stick up slightly to remove the seal. Soften it by warming the stick against your skin for 5 to 10 seconds, and swipe two to three times—a little goes a long way! Wait a few minutes to let your body fully absorb the deodorant before getting dressed.
Our jar formulas are packaged in eco-friendly 2-ounce white glass. Scoop out a pea-sized amount per armpit. Just like with our stick, a little goes a long way. Rub into the center of each pit. Wait a few minutes to let your body fully absorb the deodorant before getting dressed.
All of our scents contain organic / wild crafted essential oils when available and sustainability harvested.
For our new sticks, we combined our magnesium and zinc formulas, added brassica alcohol, removed beeswax—we’re vegan now!. We added brassica alcohol (rated #1 by the Environmental Working Group), a natural emulsifier which is derived from rapeseed oil, to improve the texture and consistency of our sticks. The new formula is incredibly creamy with a powder like dry finish.
For our new jars formulas we have combined magnesium and zinc and added glycerin for a creamier texture.
Founder Amy Perez started Primal Pit Paste (now Pretty Frank) in 2012, dedicated to educating people about the dangers of using conventional deodorant. Today, Pretty Frank makes safe, high-quality products without compromising our founding values. We are committed to sustainable manufacturing processes, eco-friendly packaging options, water waste reduction, and more. While the mission hasn’t changed, we have evolved our brand to bring you all-natural deodorants for every body type, with unique scents and formulas you can’t find anywhere else.
Reach out to us firstname.lastname@example.org or on our socials at @heyprettyfrank for any questions and tag us with your new products!
The PF Team