Your mom was right – you are special. And so are your pits. We each have a body chemistry that’s all our own, meaning no one natural deodorant is perfect for every body. What works for your neighbor, your co-worker, or that one friend from high school who you just can’t escape on social media, may not be right for you. But with so many Pretty Frank pit pastes to choose from, it can be difficult to know which is right. So we’re bringing you everything you need to know to make a well-informed deodorant decision and also to remind you that, should you choose wrong, we make returns really really easy.

Baking Soda

A tried-and-true natural deodorant classic. Baking soda neutralizes odor at the source for maximum-strength protection without all the questionable ingredients you find in conventional deodorants and antiperspirants. But before you get too excited, everyone responds differently to its pH. So if you have skin sensitivities or are unsure how your body will respond to baking soda, we recommend choosing a baking soda free deodorant or using our skin-soothing Primer before applying our aluminum-free natural deodorant.


Zinc oxide is an innovative new addition to our natural deodorant lineup, with anti-bacterial properties that help prevent odor from developing in the first place. At the same time, it helps protect and soothe skin, making it one of the best natural deodorant without baking soda. Our non-nano zinc formula is pure, powerful protection that works for every body – even kids.


Activated charcoal is known for its highly-absorbent properties and ability to detoxify. When used in a deodorant, it’s basically a juice cleanse for your armpits. You can do a pit detox periodically for optimal underarm health, but it’s particularly important when switching from aluminum-based deodorants and antiperspirants to help purge years worth of buildup trapped in your pores.


Depending on your body chemistry, you may find that your pits require a more delicate touch. For those ultra-sensitive friends, we’ve formulated our unscented magnesium deodorant to leave you smelling fresh and clean with the fewest possible ingredients.

Witch Hazel

Another great baking soda free option is our all-natural spray deodorant. Perfect for a mid-day refresh or layered under your pit paste for a boost of odor-fighting power, witch hazel is also an ideal option for those with skin sensitivities.

If you’re still not sure which of our all-natural deodorant is right for you, check out our Body Chemistry Kit to try a mini of each.