Formulas

Your mom was right—you are special. And so are your pits! We each have a body chemistry that’s all our own, meaning no one natural deodorant is perfect for everybody. What works for your neighbor, your co-worker—or that one friend from high school who you just can’t escape on social media—may not be right for you. But with so many Pretty Frank pit pastes to choose from, it can be difficult to know which is right. So here’s everything you need to know to make a well-informed deodorant decision. (And also to remind you that if you choose wrong, we make returns really really easy.)

Baking Soda

A tried-and-true natural deodorant classic. Baking soda neutralizes odor at the source for maximum-strength protection without all the questionable ingredients you find in conventional deodorants and antiperspirants. But before you get too excited, everyone responds differently to its pH. So if you have skin sensitivities or are unsure how your body will respond to baking soda, we recommend choosing a baking soda-free deodorant or using our skin-soothing oil before applying our aluminum-free natural deodorant.

Baking Soda Free

Our Baking Soda Free Deodorant sticks and jars are made with all-natural organic ingredients. They combine the power of our original zinc and magnesium formulas for even more effective odor prevention and a silkier, smoother feel. As part of this exciting launch, we’ve also redesigned our labels to make it easier to choose a scent and read the ingredients.

Everyone’s body chemistry is different—it may even change over time. That’s why we offer two formulas: our original baking soda and our new baking soda free formula. Whichever you choose, both are free of aluminum, parabens, and harsh chemicals.

Witch Hazel

Another great baking soda free option is our all-natural deodorant spray. Perfect for a mid-day refresh or layered under your pit paste for a boost of odor-fighting power, witch hazel is also an ideal option for those with skin sensitivities.

If you’re still not sure which of our all-natural deodorant is right for you, email one of our Pit Masters at [email protected] who will be happy to work with you to find the best deodorant formula for your unique body chemistry!